NN.07 STORE - NYC

NN.07 STORE

SOHO, NYC.

NN.07 STORE - soho, nyc

Interior design

Location: New York City, USA

Year: 2024

The Danish clothing brand NN.07 has officially opened its first store in the USA, located at 276 Lafayette Street in Soho, New York. We had the honor of designing this flagship store, just as we did for the locations in Antwerp, Maastricht, Copenhagen, Gothenburg, and London. The design stays true to the signature style of previous stores, but we’ve also introduced new elements and materials. Among these are the custom blue tiles we designed with Palet, and a unique loveseat that complements the aluminum tables found in all the NN.07 stores.

Inspired by the the Aluminum Airstream Caravan, we designed and implemented rounded aluminium elements which date back to the 30s when aluminium Airstream motorhomes were used for traveling.

In line with the in-store aluminum presentation elements we designed this matching aluminium loveseat.

Take a seat on the beautiful linen velvet upholstery from Maharan and wait patiently until your man has finished shopping.

Our inspiration for the blue tile began at the Royal Copenhagen tile factory, the oldest in Denmark, with a rich history dating back to 1775. There, we discovered a tile collection from the 1970s called ‘Baca,’ designed by the artist Nils Thorsson. Using this iconic tile as our starting point, and drawing from NN07’s new brand color, we set out on a journey to create a custom tile. This quest led us to our friends from Studio Palet, who invented a new printing technique for applying pigment to tiles. This innovative approach can be seen as a modern variation of the method originally developed by Nils Thorsson in the 1970s. Together with Studio Palet, we developed a special tile for all NN.07 stores.

Photography: CHRIS MOTTALINI

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De Leuf